At 777ac we regard the privacy of our members as a serious obligation, not a legal formality. This Privacy Policy explains exactly what personal information we collect from Pakistani members, why we collect it, how we store and protect it, who we share it with, and what rights you have over your own data. We have written this document in plain, accessible English so that every 777ac member — from Karachi to Islamabad — can understand precisely how their information is treated.
Every byte of personal and financial data transmitted between your device and 777ac servers is encrypted using 256-bit SSL — the same standard employed by Pakistan's tier-one commercial banks including HBL and UBL. Encryption is active on every page, not only the login screen.
777ac does not sell, rent, or trade your personal information to unaffiliated third-party marketing companies — ever. Data shared with partners is limited strictly to what is necessary to deliver the service you have requested, and all such partners operate under binding confidentiality agreements.
As a 777ac member you have the right to access, correct, export, and — subject to regulatory retention obligations — request deletion of your personal data at any time. These rights are exercisable by contacting our support team, and we will respond within 30 calendar days.
777ac retains personal data only for as long as is required to fulfil the purpose for which it was collected or to comply with applicable legal and regulatory retention obligations. Active account data is held while your account remains open; post-closure retention follows our schedule set out in Section 9 below.
In the unlikely event of a data security breach that poses a material risk to members, 777ac commits to notifying affected members and the relevant regulatory authority within 72 hours of becoming aware of the incident — in alignment with internationally recognised data protection standards.
Personal data held by 777ac is stored in geo-redundant, access-controlled servers. Production databases are physically and logically segregated from development and testing environments. Access to raw member personal data is restricted to authorised 777ac staff with a legitimate operational need.
This Privacy Policy is published by the operator of the 777ac gaming platform ("777ac", "we", "us", "our"), which holds an international gaming licence and operates the online gaming and sports betting services available at 777ac.biz. 777ac is the data controller in respect of personal data collected from members and visitors of the Platform. Our designated Data Protection contact can be reached at the email address set out in Section 15 of this document.
777ac serves members primarily located in Pakistan — in cities including Karachi, Lahore, Faisalabad, Rawalpindi, Islamabad, Peshawar, Quetta, and Multan — as well as Pakistani nationals residing abroad who access the Platform to follow PSL cricket markets and international sporting events. This Privacy Policy applies equally to all members regardless of location.
This Privacy Policy applies to all personal data processed by 777ac in connection with:
This Policy does not apply to third-party websites or services that may be linked from or to the 777ac Platform. 777ac does not control such third-party sites and is not responsible for their privacy practices.
When you register a 777ac account we collect: your full legal name as it appears on your CNIC, your date of birth, your CNIC number, your residential address, your Pakistani mobile number, and your email address. This information is required to create your account, verify your identity, and fulfil our Know Your Customer (KYC) obligations.
To process deposits and withdrawals, 777ac collects: details of your payment method (JazzCash mobile number, EasyPaisa mobile number, HBL/UBL/Meezan account number or IBAN, or bank transfer details), transaction amounts, timestamps, and reference numbers. 777ac does not store full payment card numbers; card detail processing, where applicable, is handled by PCI-DSS compliant payment processors.
777ac automatically records your gaming activity, including: bet history, stake amounts in PKR, game titles played, session durations, outcomes, cashback and bonus activity, VIP tier progression, and sports betting market selections. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory reporting.
We collect technical data generated by your device and browser when you access the Platform, including: IP address, device type and operating system, browser type and version, session start and end timestamps, page views, and referral URL. This information helps us secure the Platform, detect fraud, and optimise performance for Pakistani mobile and broadband connections.
When you contact 777ac customer support — via live chat, email, or any other channel — we retain records of the communication, including the content, timestamps, and the resolution outcome. This enables us to maintain quality of service, train support staff, and resolve any subsequent disputes relating to the same matter.
Minimisation Principle: 777ac collects only the personal data that is genuinely necessary for the purposes described in this Policy. We do not collect sensitive personal data (such as biometric data, religious beliefs, or medical history) unless specifically required by law or regulatory authority.
| Category | Examples | Primary Purpose |
|---|---|---|
| Identity | Name, CNIC, Date of Birth | Account registration, KYC, age verification (21+) |
| Contact | Mobile number, email, address | Account communications, OTP delivery, notifications |
| Financial | JazzCash / EasyPaisa details, bank IBAN | Deposit & withdrawal processing, AML compliance |
| Gaming Activity | Bet history, session logs, bonus usage | Account management, responsible gaming, dispute resolution |
| Technical | IP address, device ID, browser data | Security, fraud detection, platform optimisation |
| Communications | Support chat logs, emails | Quality assurance, dispute resolution, training |
777ac collects personal data through the following channels:
777ac uses the personal data described in Section 3 for the following purposes:
777ac processes personal data on one or more of the following legal bases:
| Processing Activity | Legal Basis |
|---|---|
| Account registration, KYC, identity verification | Performance of contract; legal obligation |
| Payment processing (deposits & withdrawals) | Performance of contract |
| AML / fraud detection monitoring | Legal obligation; legitimate interests of 777ac |
| Responsible gaming monitoring and tools | Legal obligation; legitimate interests; vital interests of members |
| Customer support communications | Performance of contract; legitimate interests |
| Marketing and promotional communications | Consent (withdrawable at any time) |
| Platform analytics and performance optimisation | Legitimate interests of 777ac |
| Regulatory reporting to licensing authority | Legal obligation |
777ac shares personal data only with the following categories of third parties, strictly on a need-to-know basis and under binding confidentiality and data processing agreements:
No Commercial Data Sales: 777ac has never sold, and will never sell, personal data belonging to its members to advertising networks, data brokers, or any other commercial entity. Any communication claiming to originate from 777ac offering to sell or share member data should be treated as fraudulent and reported to us immediately.
Cookies are small text files placed on your device by a website you visit. 777ac uses cookies and similar tracking technologies (including local storage and session tokens) to operate and improve the Platform. Some cookies are essential for the Platform to function; others are used for performance analytics or personalisation.
You may adjust cookie preferences using the cookie management panel available at the footer of 777ac.biz. You may also configure your browser to block or delete cookies, though disabling strictly necessary cookies may impair your ability to log in or use certain Platform features. Withdrawing consent for marketing cookies will not affect your access to the Platform or any gaming features.
777ac retains personal data for the periods set out below, after which data is securely deleted or anonymised unless an extended retention obligation applies:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & identity data (active members) | Duration of account + 5 years post-closure | Licence obligation, AML regulations |
| Financial transaction records | 7 years from transaction date | AML and regulatory audit requirements |
| KYC documents | 5 years post account closure | Regulatory retention mandate |
| Gaming activity logs | 3 years post account closure | Dispute resolution, licence compliance |
| Customer support communications | 3 years from last interaction | Legitimate interests, dispute resolution |
| Self-exclusion records | Permanent (unless revoked in accordance with policy) | Responsible gaming and licence obligation |
| Marketing consent records | Until consent withdrawn + 2 years for record-keeping | Consent compliance |
| Technical / server logs | 12 months rolling | Security and fraud detection |
777ac implements a layered security architecture to protect member personal data against unauthorised access, disclosure, alteration, and destruction. Our security measures include:
Your Role in Security: While 777ac implements comprehensive technical safeguards, you also play an important role in protecting your account. Use a strong, unique password for your 777ac account, enable two-factor OTP authentication, and never share your credentials with any third party. If you suspect your account has been compromised, contact our 24/7 support team immediately.
As a 777ac member whose personal data we process, you have the following rights. You may exercise any of these rights by contacting our Data Protection contact as described in Section 15:
Request a copy of all personal data held by 777ac about you. We will respond within 30 calendar days and provide the data in a readable format at no charge for the first request in any 12-month period.
Request correction of any personal data held by 777ac that is inaccurate or incomplete. Corrections to core identity data may require supporting documentation for verification purposes.
Request deletion of your personal data where it is no longer necessary for the purpose for which it was collected. This right is subject to overriding regulatory retention obligations — data we are legally required to retain cannot be erased on request.
Request that 777ac restricts the processing of your personal data in certain circumstances — for example, while the accuracy of data you have contested is being verified.
Request that personal data you have provided to 777ac be returned to you or transferred to another data controller in a structured, machine-readable format where technically feasible.
Object to processing of your personal data where 777ac relies on legitimate interests as its legal basis, and where your own interests override those of 777ac. You may also object to processing for direct marketing at any time, unconditionally.
How to Exercise Your Rights: Submit your request to [email protected] with the subject line "Data Rights Request", together with your registered account email address and a copy of your CNIC for identity verification. 777ac will acknowledge your request within 5 business days and complete it within 30 calendar days, or notify you if additional time is required.
The 777ac Platform is strictly for adults aged 21 years and over. 777ac does not knowingly collect, process, or retain personal data from any individual under the age of 21. If during the KYC or account review process it is established that an account holder is under 21, the account will be immediately closed, all deposits will be returned to the originating payment method, and all personal data will be deleted to the extent permissible by applicable regulatory retention obligations.
Parents and guardians who believe a minor may have registered a 777ac account should contact our support team immediately at [email protected]. We will investigate and take immediate action, and we request that such notifications include as much identifying account information as possible so that the review can be completed promptly.
Strict 21+ Policy: 777ac enforces CNIC-based age verification for every account. No withdrawal is processed without a completed KYC review confirming the account holder is 21 or over. We actively employ automated monitoring systems to flag accounts where age-inconsistency indicators are detected.
777ac operates under an international gaming licence and our infrastructure may involve data storage or processing in server facilities located outside Pakistan. Where personal data is transferred outside the country in which it was collected, 777ac ensures that appropriate safeguards are in place to protect the transferred data to a standard equivalent to internationally recognised data protection principles.
Such safeguards include: use of standard contractual clauses approved by recognised regulatory authorities in our data processing agreements with service providers; transfer only to jurisdictions that provide an adequate level of data protection as determined by our licensing authority; and technical security measures (encryption, pseudonymisation) applied to data before transfer where technically feasible.
777ac reviews and updates this Privacy Policy periodically to reflect changes in our data processing activities, applicable law, and regulatory requirements. Material changes to this Policy will be communicated to registered members via the email address on file at least fourteen (14) calendar days before the updated Policy takes effect.
Non-material updates — such as grammatical corrections, clarifications, or structural reorganisation that do not affect how data is processed — may be made without prior notification. The most current version of this Privacy Policy is always accessible at 777ac.biz/privacy-policy, and the effective date at the top of the document will reflect the date of the most recent substantive update.
Continued use of the 777ac Platform after the effective date of an updated Privacy Policy constitutes your acceptance of the revised Policy. If you do not accept the updated Policy, you must stop using the Platform and request account closure before the effective date.
If you wish to exercise a data right, raise a privacy concern, report a suspected data breach, or seek clarification on any aspect of this Privacy Policy, please contact 777ac's Data Protection team through any of the following channels:
Where you are dissatisfied with 777ac's handling of a data rights request or privacy complaint and you have first given 777ac a reasonable opportunity to resolve the matter directly, you may refer your complaint to the data protection supervisory authority in your jurisdiction or to the dispute resolution mechanism designated by our gaming licensing authority.
Summary: This Privacy Policy was last reviewed in January 2026. By continuing to use the 777ac Platform after 1 January 2026 you confirm your acceptance of this Policy. 777ac is committed to protecting your personal data and to answering any questions you have about how we use it — please do not hesitate to reach out to our Data Protection team at any time.
With a clear understanding of how 777ac handles your personal data, you can play with full confidence. Register your free 777ac account in under 2 minutes — deposit from PKR 100 via JazzCash or EasyPaisa, and access live casino, PSL cricket betting, sports markets, and 500+ slot titles, all in native Pakistani Rupees. Your data stays yours. Your privacy is our obligation. 21+ only. Play responsibly.